About Me




Hello. I’m Andrew. I’m a 30 something year old graphic designer and entrepreneur from East London.

I consider myself very lucky to be in the position I’m in right now. I didn’t win the lottery, and I’m not a millionaire (yet). But what I do have is a beautiful wife, two amazing children and a line of work that allows me to be creative and spend more of my time with them than the average person gets to, especially in this economic climate.

My Story

I used to have a 9 to 5 job, which I really did enjoy. I was working as an in-house graphic designer at a Further Education college in London.

I started doing design work outside of work to build my portfolio and a second income. I had no serious plans to leave, but as my business and family grew, my work life balance suffered, and things began to spiral out of control.

The company structure at my job changed and I had the opportunity to concentrate on my business full time. Some may see it as taking a risk, but I have learned that in life, greatness never comes from staying in your comfort zone.

Luckily for me I knew of and have met many people who ran successful businesses from home so I knew that I could do the same.  Until I met a few people who had made this achievement, I was very skeptical that one could find a way out of 9-5 and have a better standard of living.

Fast forward to the present I am now running my graphic design company Cakebox Creative and building other income streams both online and offline that allow me to earn more and work less, giving me a better work-life balance.

So Why Life & Design?

I’m not a marketing, business or personal development guru, but I want to be able to help as many people as possible on my  journey towards success, leading by example and by sharing the experiences of others who are living life by their own design through interviews in my Podcast, The Life & Design Podcast

My mission is to empower, inspire and motivate anyone who is willing to learn from my experiences to take ACTION towards achieving their life goals.

There’s a saying that goes like this:

 “Remember, to learn and not to do is really not to learn. To know and not to do is really not to know.” Stephen Covey (1989). Seven Habits of Highly Effective People

You can achieve anything you want in life as long as you believe and most importantly, take ACTION. One thing I will add is that if you’re skeptically minded, you’ll probably have what you’ve always had. Sometimes you need to come out of your comfort zone or have a change of mindset if you want to achieve the results you’ve always wanted.

Have a look at the personal development posts on the site, which I’m sure will provide the most value. If you would like to contribute in anyway to the site, please email me directly at andrew [at] andrewakinyede.com

Peace, love and cake.

Andrew Akinyede