When deciding you’re going to go pro and take your side hustle to the next level, create that podcast, event or dream business you’re going to need a sexy face for it (hear me out…)Human beings are visual creatures. We judge everything on face value initially before we have enough info to make an informed decision. We do judge a book by its cover.#Facts
When presenting your brand, product or service to a potential customer or client the first thing they’re going to judge you on in most cases is appearance.
Your artwork, packaging, presentation… all of that… it all tells a Story of what can be expected from your brand experience. Let me make it more real for you…
Imagine meeting a potential dating partner for the first time and you’re yet to exchange words. What attracts you initially? Looks right? How they dress, their physical appearance all matter before one party approaches the other.
The same is to be said about your brand. It needs to be visually pleasing to the people you’re trying to attract. That’s why it’s really important to have good design behind everything you do, starting with your logo, which is essentially the face of your brand.
You might be tempted to get it on the cheap or DIY But let me put it to you like this … if your logo is the face of your brand imagine this scenario…. If you needed cosmetic surgery on your face, who would you go to: the cheapest person you could find, or the best that your money can buy with the best recommendations and testimonials from happy clients?
I’ll leave that there *sips tea*
I’ll get straight to the point. I run a graphic design studio called Cakebox Creative and I’ve helped more than a few small Business owners and startups create memorable and visually pleasing brands… basically I design logos.
When it comes to choosing a logo for your business, it’s as serious as choosing a face. You’ve basically got to wear that shit all day, so it’s important to get it right.
I don’t like to toot my own horn but I’ll let my previous clients do that for me. You can check out some of my reviews here.
Over to you…
Do you need to get a new logo for your brand? Perhaps you need to rebrand… let’s have a conversation. You can slide into my DMs on Twitter, Instagram or if you prefer to be more “official” you can email me at andrew (at) cakeboxcreative.co.uk
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Bye for now and take care. AA