Personal branding is a BIG deal. You probably already know how important your image and your personal brand is in terms of generating interest in what you have to offer. With so much competition, it’s more important than ever to differentiate yourself from others by developing a strong personal brand, in person AND online.
Unlocking Your Unique Brand Voice
If you want to start getting the recognition you deserve, you’ll need to discover and unlock your unique brand voice and get yourself heard; not only on mainstream or social media, but on your own platform.
Your brand voice is your unique communication style and signature. This includes the style of your website, your brand colours, your photography and the tone of your written communication. It’s essential to discover and develop this if you want to build a strong personal brand.
Even if you’re not a communications expert, you can begin tap into your unique brand voice by looking at what you offer, what you’re passionate about, who you intend to serve and why you want to make a difference. This is your value proposition.
This is a great way to enhance brand recognition. The most recognisable brands are anal with the consistency of their brand. Be seen wearing your brand colours, have a consistent visual theme and colour scheme on your website, your public photos and everything else right down to your company stationery. It all matters.
You can be the best at what you do but if nobody knows you exist, you won’t succeed. One of the biggest problems people have is that they have talents that nobody knows about, so they don’t get any recognition and so they don’t make any money.
If you have expertise or a special talent you want the world to know about, you’ll need to make sure that you’re consistently building your own platform -ie. media that is OWNED by you. Not a Facebook page, not an Instagram account, but your own hub where you consistently provide value and insight around your chosen field of expertise, while building a community of loyal followers.
When you own your own platform, whether it’s a blog, online TV show, a podcast or email newsletter, you get to control how much exposure your message gets. With social networks like Facebook and Twitter, there’s no telling when the algorithms or rules will change. Many people get caught up building their online presence on a platform they don’t own, severely limiting their visibility and reach when it starts to get overcrowded. That’s currently the case on the most popular social networks.
As long as you inspire, educate and entertain your audience, by creating your own platform, you’ll become known as a valuable resource, authority or even celebrity in your field. Word will eventually get out and if your content is good, you’ll become the go-to person for information and advise in your niche. Your own platform is a personal branding must-have if you intend to start getting the recognition you deserve.
An Email List
Do you want to fight for attention on the Facebook newsfeed hoping people see your post? or would you rather send one email broadcast to all of your contacts who are guaranteed to see your message?
Building an email list is a proven strategy that will help you build your personal brand. It’s an asset you’ll own, and you will be able to provide value, communicate with your audience and build a loyal community of loyal followers and is much more valuable than any presence on any social network.
If you have a great looking website that has a look consistent with all your visual assets, that’s a personal branding win.
If you have a platform such as a blog, newsletter or podcast that provides value to the audience you serve, thats a personal branding win.
If you’re building an email list rather than relying on social media sites to get your message out there, that’s a personal branding win.
Do you want to discover how you can start branding yourself like pro? You can download my Personal Branding Checklist for free here.
I created the personal branding checklist exclusively for my email subscribers so they can discover the necessary tools and resources to help get them noticed by their ideal target audiences. Whether you want to start getting more recognition for your creative talents, you’re starting your first business or even if you’re just looking to grow professionally this free guide is for you.
Have you used any of the above to develop your personal or business brand? Comment below; I’d love to hear from you.